Paid Search That Books Consults
Google Ads for orthodontic practices, built around consult requests rather than click volume. Flat management fee, ad spend at cost, and the account stays yours.
What Orthodontic Paid Search Involves
Four things decide whether an orthodontic ad budget produces consults or just traffic.
Campaigns Built Around the Consult, Not the Click
An orthodontic consult is a considered decision involving a parent, a teenager, or an adult weighing eighteen months of treatment. The click is the cheap part. What matters is whether the campaign is pointed at people close to booking, and whether you can see which of them actually did.
- Separate campaign structures for teen and adult treatment, because the searcher, the objection and the decision-maker are all different
- Call and form tracking wired in before launch, so a booked consult can be traced back to a keyword
- Negative keyword work to filter out patients researching treatment they will never book with you
- Geographic targeting held to a realistic catchment rather than an entire metro
Honest Cost Reporting
Orthodontic clicks are expensive, and the industry norm of charging a percentage of ad spend creates a quiet incentive to spend more. We charge a flat management fee instead, and your ad spend goes to Google at cost with no markup.
- Flat monthly management fee, disclosed before you start
- Ad spend paid directly to Google from your own billing account
- Monthly reporting showing spend, consults requested, and cost per consult request
- No long-term contract on the management side
Landing Pages That Match the Ad
The most common reason orthodontic ad budgets underperform is not the campaign. It is that the ad promises a specific treatment and the click lands on a general homepage, so the visitor has to start their search again.
- Treatment-specific landing pages rather than a homepage drop
- Consult request forms that ask for as little as possible up front
- Mobile-first build, because most orthodontic research happens on a phone
- Clear pricing or financing information where you are willing to publish it
Knowing When Ads Are the Wrong Answer
We lead with websites and organic search, and layer paid ads in when competition is high or a practice needs visibility faster than organic can deliver. Sometimes the honest recommendation is to fix the site first, because paid traffic to a site that does not convert is an expensive way to learn that.
- A written recommendation on whether paid search is the right next step for your practice
- Site and tracking readiness checked before any budget is committed
- Organic and paid planned together rather than sold separately
- We will tell you if we think your money is better spent elsewhere
Orthodontic Google Ads Questions
The questions orthodontists ask before committing a budget.
How much do orthodontic Google Ads cost?
There are two separate numbers. The first is your ad spend, which goes directly to Google from your own billing account with no markup from us. The second is our flat management fee, which is disclosed before you commit and does not change with how much you spend. Orthodontic keywords sit at the expensive end of dental search because a single case is worth a great deal, so the ad spend figure is usually the larger of the two. We will give you a realistic starting range for your specific market on a call rather than publishing a number that may not apply to you.
Do you charge a percentage of ad spend?
No. The industry norm is fifteen to twenty percent of spend, which means the agency earns more when you spend more regardless of whether it worked. We charge a flat management fee. Your spend and our fee move independently.
Who owns the Google Ads account?
You do, from the first day. The account is created under your practice, billed to your card, and stays with you if the engagement ends. That includes the campaign history, the conversion data and the audience lists. You do not need our permission to take it elsewhere.
Should an orthodontic practice run Google Ads or focus on SEO first?
It depends on how fast you need visibility and how competitive your area is. Organic search is slower to build and costs nothing per click once it works, which makes it the better long-term foundation. Paid search buys visibility immediately but stops the day you stop paying. Most practices are best served building the organic foundation while running a small, tightly targeted paid campaign for the treatments that matter most. We cover the organic side on our orthodontic SEO page.
Can you guarantee a number of new orthodontic patients?
No, and you should be cautious of anyone who does. Results depend on your market, your competition, your treatment mix, your pricing and how your front desk handles enquiries, none of which an agency controls. What we will commit to is transparent reporting so you can see what your spend produced and decide for yourself whether to continue.
Do you run social media ads for orthodontists?
No. Dentx does not sell social media advertising or social media management. We work on websites, organic search and Google Ads. If social advertising is central to your plan, we are not the right fit for that part of it.
Not Sure Paid Search Is Your Next Step?
Book a free 15-minute call. If your website or tracking needs work first, we will say so rather than sell you a campaign.
Prefer to talk now? Call or text (403) 404-6153.