New practice or takeover? Start your growth on the right foundation.
Whether you're opening your first clinic or taking over an existing one with a dated, inherited website, the first 90 days set the tone. We get your website, Google presence, reviews, and local SEO foundation right from day one — with a clear plan and no shortcuts.
What new and transitioning practices run into
A new build and a takeover start from different places — but both share a set of early hurdles that quietly cost you patients if they're not handled up front.
An inherited site that's outdated or broken
Takeovers often come with a site the previous owner built years ago — dated design, broken pages, or a platform you can't easily update.
The old owner's name and branding still live
The website, Google profile, and reviews may still point to the prior dentist. New patients get confused about who's actually in the chair.
Thin or inaccurate service pages
Services listed that you don't offer (or ones you do that aren't mentioned) send the wrong signal to patients and to Google.
No reviews yet — or the previous owner's
A brand-new practice starts at zero reviews. A takeover inherits reviews that describe a different dentist and a different experience.
NAP inconsistencies from the transition
Name, address, and phone details get scattered across directories during a handover — a known drag on local search visibility.
Zero local search history
New domains and freshly transitioned listings have little authority. Ranking takes time and a deliberate foundation, not shortcuts.
Built to last, not just to launch
We start with a paid Website Diagnostic on the inherited site, then decide honestly whether to repair or rebuild it.
Update your profile & services
Your name, credentials, and the exact treatments you provide — reflected accurately on the site and your Google profile so patients know who they're booking with.
Repair or rebuild the website
We help you decide honestly whether the inherited site can be repaired or should be rebuilt. A paid Website Diagnostic gives you a clear verdict before you spend on a full build.
Local SEO foundation
Claiming or transferring the Google Business Profile, correcting citations, and fixing NAP consistency so your practice is findable from day one.
Reviews & Google profile from day one
A simple, compliant system to start earning genuine Google reviews under your name — the single biggest local ranking factor and trust signal.
The honest repair-vs-rebuild call
Sometimes the smart move is a targeted repair; sometimes it's a fresh build. We give you the trade-offs plainly so the money goes where it counts.
You own everything
Website code, content, and accounts stay in your name. If we ever part ways, the site keeps working — no proprietary lock-in (a standard migration fee may apply for the technical transfer, see Terms).
Want the detail? See how we approach dental website design and dental local SEO.
A simple, honest starting plan
A typical sequence for a new or transitioning practice — not a guarantee. Timing shifts with your market, your starting point, and how quickly assets and access come together.
Weeks 1-4
Foundation
Website Diagnostic on the inherited site, claim/transfer the Google Business Profile, correct NAP details, and lock in accurate services and provider info.
Weeks 4-8
Website & reviews
Repair or rebuild the site with proper service pages and schema, and start a compliant system for earning genuine Google reviews under your name.
Weeks 8-12
Local SEO & tracking
Build local search signals — citations, on-page SEO, content — and set up call and form tracking so you can see where new patients come from.
Common questions from new owners
I just bought a practice with an old website. Should I repair it or rebuild it?
It depends on the platform, the code, and how far behind it is. Some inherited sites can be repaired and repointed to your branding for a fraction of a rebuild; others carry too much technical debt to be worth saving. A paid Website Diagnostic gives you an honest repair-vs-rebuild verdict before you commit to a full build.
How long before a new practice starts showing up in local search?
Local search authority builds over time — typically a few months for a new domain or a freshly transitioned listing to gain traction, and longer in competitive markets. Anyone promising instant rankings isn't being straight with you. We focus on getting the foundation right first, which is what compounds later.
The previous owner's reviews mention a different dentist. What do we do?
You generally keep the existing Google Business Profile and reviews (they carry real local value), update the profile to reflect the new ownership and provider, and start earning fresh reviews under your name. Over time, recent reviews describing your practice become the dominant signal.
What does Dentx actually handle for a new or transitioning practice?
Website (repair or rebuild), local SEO foundation, Google Business Profile setup, a reviews strategy, front-desk phone scripts and training, and — when it makes sense — carefully managed Google Ads. We don't sell practice-management software, patient-reactivation systems, or staffing.
Do I need Google Ads right away when I open?
Not necessarily. Ads can bring patients in faster while your organic presence is still young, but only if your website and Google profile are ready to convert that traffic. We usually sequence the foundation first, then layer paid ads if faster visibility is worth it for your market.
Starting fresh? Let's set the foundation together.
Book a free 15-minute call and we'll talk through your situation — new build or takeover — and where to focus first. Or start with a $297 Website Diagnostic to get a clear read on the site you've inherited.