Dental Fee Benchmarking Tool
Compare your fees to regional market rates. See if you're leaving money on the table or pricing yourself out of the market.
Regional Adjustment
0%
vs. national average
Diagnostic Procedures
Enter your fees to compare against market rates for Other Urban Areas
Periodic Oral Evaluation
Established patient exam
Low
$35
Average
$55
High
$85
Comprehensive Oral Evaluation
New patient exam
Low
$65
Average
$95
High
$150
Full Mouth X-Rays
Low
$100
Average
$150
High
$250
Periapical X-Ray (First)
Low
$20
Average
$35
High
$55
Periapical X-Ray (Additional)
Low
$15
Average
$30
High
$45
Bitewings (4 Films)
Low
$50
Average
$75
High
$120
Panoramic X-Ray
Low
$80
Average
$130
High
$200
Consultation
Low
$75
Average
$125
High
$200
Understanding Dental Fee Benchmarks
What Are UCR Fees?
UCR stands for Usual, Customary, and Reasonable. These are the fees that dentists in your geographic area typically charge for specific procedures. Insurance companies use UCR data to determine reimbursement rates.
- Usual: What you typically charge
- Customary: What others in your area charge
- Reasonable: Adjusted for complexity
Why Fees Vary By Region
Dental fees vary significantly based on location due to differences in:
- • Cost of living and overhead
- • Local competition levels
- • Average household income
- • Insurance reimbursement rates
- • Supply of dentists vs. demand
Signs You're Undercharging
- • Fees haven't been updated in 2+ years
- • You're 20%+ below market average
- • Patients never question your prices
- • You're always fully booked
- • Profit margins are declining
How to Raise Fees
- • Increase gradually (5-10% annually)
- • Focus on new patients first
- • Train staff on value communication
- • Improve perceived value (experience, tech)
- • Update fee schedule each January
Disclaimer: Fee estimates based on FAIR Health data, ADA Survey of Dental Fees, and regional dental association reports. Actual fees vary by provider, payer contracts, and local market. These should not be used for fee-setting without consulting current local data. Regional adjustments are approximations based on cost-of-living indices. If your fees are below the regional average, there may be room for adjustment — but fee increases should account for patient price sensitivity, payer contract terms, and competitive positioning.