Dental Fee Benchmarking Tool
Compare your fees to regional reference ranges for 60+ procedures. See where each fee sits and whether you may be undercharging or pricing yourself out of the market.
Your fees
Choose your market, then enter any of the fees you want to compare. Enter as many or as few as you like. A verdict appears beside each fee as you type.
The reference ranges are adjusted for your market. The percentage shown beside each region is the adjustment applied to every procedure.
Choose your market above to see the reference range for each procedure and enter your fees.
Diagnostic procedures
Reference ranges appear once you choose your market.
- D0120
Established patient exam
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- D0150
New patient exam
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- D0210
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- D0220
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- D0230
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- D0274
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- D0330
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- D9310
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Choose your market and enter at least one fee. Nothing is compared until a market is selected.
Understanding Dental Fee Benchmarks
What Are UCR Fees?
UCR stands for Usual, Customary, and Reasonable. These are the fees that dentists in your geographic area typically charge for specific procedures. Insurance companies use UCR data to determine reimbursement rates.
- Usual: What you typically charge
- Customary: What others in your area charge
- Reasonable: Adjusted for complexity
Why Fees Vary By Region
Dental fees vary significantly based on location due to differences in:
- • Cost of living and overhead
- • Local competition levels
- • Average household income
- • Insurance reimbursement rates
- • Supply of dentists vs. demand
Signs You're Undercharging
- • Fees haven't been updated in 2+ years
- • You're 20% or more below the reference average
- • Patients never question your prices
- • You're always fully booked
- • Profit margins are declining
How to Raise Fees
- • Increase gradually (many practices use roughly 5 to 10% a year; what fits varies)
- • Focus on new patients first
- • Train staff on value communication
- • Improve perceived value (experience, tech)
- • Update fee schedule each January
Disclaimer: Fee reference ranges are Dentx-compiled estimates in USD, not a primary dataset, and regional adjustments are rough approximations. Canadian figures are converted by a single multiplier and are not Canadian fee-guide data. Actual fees vary by provider, payer contracts, and local market. These should not be used for fee-setting without consulting current local data. If your fees are below the regional average, there may be room for adjustment, but fee increases should account for patient price sensitivity, payer contract terms, and competitive positioning.