Free Tool

Marketing ROI Calculator

Estimate the potential return on your dental marketing investment. Enter your own numbers to see leads, new patients and first-year net ROI.

Your practice

All five numbers are needed to estimate your return.

Required. Optional fields can be left blank; they are simply left out of the result.

What you plan to spend on marketing each month.

What you pay per enquiry: ad spend divided by leads. Industry-reported range $30 to $80; your figures will differ.

Share of enquiries that become booked patients. Industry-reported range 3 to 10%; your figures will differ.

Production from a new patient in their first year.

Your margin on additional production BEFORE this marketing spend is deducted. Industry-reported range 20 to 40%; your figures will differ.

Estimated results

Enter your numbers above and press Calculate. Nothing is calculated until the required fields are filled in.

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How We Calculate These Estimates

Cost Per Lead

The cost per lead varies by market and channel. SEO leads are typically cheaper ($20 to $40, industry-reported range; your figures will differ), PPC leads cost more ($50 to $100+, industry-reported range; your figures will differ). A blended figure for many dental practices sits in the $30 to $80 range, again an industry-reported range that your practice will differ from. Leads per month is your budget divided by this number.

Conversion Rate

The conversion rate (leads to booked patients) varies widely. Many practices see 3 to 10% (industry-reported range; your figures will differ). Practices with excellent follow-up systems may reach 15 to 25%, an industry-reported range that your practice will differ from. New patients per month is leads multiplied by this rate.

First-Year Patient Value

Use the production you expect from a new patient in their first year (for a general practice, typically 2-3 visits). Patients who stay multiple years have a higher lifetime value, but a first-year ROI should use first-year value only. Net ROI is the profit on that revenue at your margin, minus the year of marketing spend, divided by the spend.