Free Tool

Marketing ROI Calculator

Estimate the potential return on your dental marketing investment. Enter your own numbers to see leads, new patients and first-year net ROI.

Your practice

All five numbers are needed to estimate your return.

Required. Optional fields can be left blank; they are simply left out of the result.

Monthly marketing budget

What you plan to spend on marketing each month.

Cost per lead

What you pay per enquiry (a call or form from a potential patient): spend divided by enquiries. Dentx reference estimate $30 to $80, not a published statistic; your figures will differ.

Lead-to-patient conversion

Share of enquiries (calls and forms) that become booked patients. Dentx reference estimate 30 to 60%, depending on how quickly and well enquiries are followed up; not a published statistic.

Average first-year patient value

Production from a new patient in their first year.

Profit margin on new-patient revenue (before marketing spend)

Your margin on additional production BEFORE this marketing spend is deducted. Dentx reference estimate 20 to 40%, not a published statistic; your figures will differ.

Estimated results

Enter your numbers above and press Calculate. Nothing is calculated until the required fields are filled in.

Questions About Your Results?

Call or text us directly. No forms, no pressure.

(403) 404-6153

Book a Free 15-Min Call Read our Marketing Guide

How We Calculate These Estimates

Cost Per Lead

The cost per lead varies by market and channel. Organic leads are often cheaper ($20 to $40) and paid search leads cost more ($50 to $100+), with a blended figure for many practices around $30 to $80. These are Dentx reference estimates, not published statistics, and your practice will differ. Leads per month is your budget divided by this number.

Conversion Rate

The conversion rate (enquiries to booked patients) varies widely with how quickly calls are answered and forms followed up. Dentx uses 30 to 60% as a reference estimate, in line with the call-booking figures elsewhere on this site; it is not a published statistic, and your practice will differ. New patients per month is leads multiplied by this rate.

First-Year Patient Value

Use the production you expect from a new patient in their first year (for a general practice, typically 2-3 visits). Patients who stay multiple years have a higher lifetime value, but a first-year ROI should use first-year value only. Net ROI is the profit on that revenue at your margin, minus the year of marketing spend, divided by the spend.