Dental SEO That Gets Your Practice Found
Most of your future patients find their dentist on Google — in the map pack, on Maps, and through reviews. We get dental practices ranked there with local SEO built specifically for how patients search, backed by a top-10 ranking guarantee.
What Dental SEO Actually Includes
Not a vague “we’ll do SEO” retainer. Here’s exactly what we build and optimize for your practice.
Google Business Profile Optimization
The map pack is where dental patients click first. We optimize your GBP — categories, services, photos, Q&A, posts, and the review signals Google weighs most — so you show up for “dentist near me” and “[neighbourhood] dentist.”
Local Pack & “Near Me” Rankings
Dental search is hyper-local. We build the citations, NAP consistency, and geo-relevant pages that move you into the top-3 local pack for your city and the neighbourhoods you actually serve.
Dental Schema & Technical SEO
LocalBusiness, Dentist, and FAQPage schema, clean site architecture, fast load times, and crawlability fixes — the technical foundation Google needs before it will rank a dental site.
On-Page SEO for Every Procedure
Implants, Invisalign, emergency, cosmetic, sedation — every treatment you want patients for gets its own optimized page targeting the exact terms those patients search, not generic “dentist” pages.
Review Generation System
Reviews are the single biggest local ranking factor for dentists. We set up a system that consistently turns happy patients into Google reviews — and keeps you ahead of the practice down the street.
Patient-First Content
Helpful, dentist-reviewed content on cost, procedures, and recovery that earns rankings and trust — not thin keyword pages Google ignores. Built to Google’s helpful-content standard, on purpose.
How We Rank Your Practice
A clear, four-stage process — no black boxes, no “trust us.”
Audit & Baseline
We audit your current rankings, Google Business Profile, site health, and top local competitors. You get a clear picture of where you stand and the gaps worth closing first — no jargon.
Foundation
GBP optimization, citation cleanup, NAP consistency, technical fixes, and schema. The groundwork that makes everything after it rank faster and hold longer.
Content & Authority
Optimized service pages, helpful patient content, and local link building to earn the topical authority and trust signals Google rewards for dental practices.
Measure & Refine
Monthly reporting on rankings, traffic, and calls. We double down on what’s working and cut what isn’t — and you own every account, page, and report we touch.
Dental SEO Pricing
Month-to-month retainers. No setup fees, no ad spend, no contracts. Cancel anytime.
Starter SEO
Local SEO Lite for practices with a working website that just need visibility.
- Google Business Profile optimization
- 10 directory citations + NAP cleanup
- Review generation system
- Basic on-page SEO fixes
- Monthly performance report
Standard SEO
Full SEO retainer with a local ranking guarantee. Our most popular path.
- Everything in Starter SEO, plus:
- 2 SEO blog posts per month
- Full on-page + technical SEO
- Local link building & citation growth
- Top-10 local ranking guarantee*
- Monthly strategy + performance report
Need a website rebuild or a competitive-metro plan? See full pricing — including Website Build ($1,990 one-time) and our Domination package.
What to Expect, Month by Month
Honest timelines. SEO compounds — the practices that win are the ones that start and stay consistent.
GBP optimization, citations, technical fixes, and schema go live. Early movement on lower-competition and long-tail local terms.
Service pages and patient content get indexed and start ranking. Map-pack visibility improves for your core neighbourhoods.
Top-10 — and often top-3 — for your primary local keywords. This is where the ranking guarantee applies on Standard SEO.
Rankings and organic traffic compound month over month. Unlike ads, you don’t pay per click to keep the patients coming.
Why Practices Trust Our SEO
We don’t publish invented case-study numbers. Here’s the real proof: how we put our money where our mouth is.
Top-10 ranking guarantee
On Standard SEO, we guarantee a top-10 Google ranking for your primary local keyword within 6 months — or we keep working free until you get there.
You own everything
Google Business Profile, content, analytics, every account we set up — all in your name. If we part ways, nothing is held hostage.
Month-to-month, no contracts
No annual lock-in, no setup fees, no ad spend. We earn your renewal every 30 days — the strongest incentive there is to actually deliver.
See for yourself first
Start with a free SEO audit and our free dental KPI tools. Judge the quality of our thinking before you commit a dollar.
Dental SEO FAQs
Straight answers about timelines, cost, and what actually moves dental rankings.
How long does dental SEO take to work?
For most dental practices, you'll see early movement on long-tail and lower-competition local terms within 60–90 days, and meaningful top-10 rankings for your primary keywords (like “[city] dentist”) around months 4–6. Competitive metros and brand-new domains take longer. SEO is not instant the way ads are — but unlike ads, the rankings compound and keep working after you stop paying per click.
How is this different from your free SEO audit?
The free SEO audit (at /seo-audit/) is a one-time diagnostic — it tells you why you're not ranking and what to fix. This page is the ongoing service that actually does the work: optimizing your Google Business Profile, building citations and content, fixing technical issues, and earning rankings month over month. Many practices start with the free audit, then move into a Starter or Standard SEO retainer once they see the gaps.
Do you guarantee rankings?
Yes — on our Standard SEO retainer we guarantee a top-10 Google ranking for your primary local keyword (e.g. “[city] dentist” or “[neighbourhood] dental clinic”) within 6 months. If we don't get there, we keep working at no charge until we do. Ultra-competitive zones (Manhattan, downtown LA, Toronto core) are excluded from the flat guarantee — there we offer a results-based agreement instead. Be skeptical of any agency that guarantees a #1 ranking or a specific number of patients; Google's algorithm doesn't allow honest promises that specific.
How much does dental SEO cost?
Our SEO retainers start at $497/month for Starter SEO (local SEO on your existing site) and $997/month for Standard SEO (full retainer with the ranking guarantee). Both are month-to-month — no annual contracts, no setup fees, no ad spend required. If you also need a new website, see our full pricing at /pricing/. We don't bundle ad spend into our retainers, so the price you see is the price you pay.
Do I need a new website for SEO to work?
Not always. If your current site is on a modern, structurally sound platform (WordPress, Webflow) and loads reasonably fast, an SEO retainer can work on top of it. If it's on Wix, Squarespace, GoDaddy, ProSites, Sesame, or a 2015–2018 builder template, the platform itself usually limits how far SEO can take you — you'll get far better results from a rebuild first. We'll tell you honestly which camp you're in during the audit.
What makes dental SEO different from regular SEO?
Dental SEO is local SEO with healthcare-specific nuances. The map pack and Google Business Profile matter more than they do for most industries, review signals carry outsized weight, and patients search by procedure and neighbourhood (“Invisalign Calgary,” “emergency dentist near me”) rather than generic terms. There are also compliance considerations (HIPAA in the US, PIPEDA/PHIPA in Canada) around tracking and patient data. We build for how dental patients actually search — not a generic SEO playbook borrowed from e-commerce.
Can dental SEO work in a competitive city?
Yes, but the strategy changes. In saturated markets we focus on the neighbourhoods and procedures where you can realistically win first — tight geo-targeting beats fighting every practice in the metro for one head term. We're honest up front about timelines: a downtown practice in a major metro should expect 6–9+ months to crack the top of competitive terms, which is exactly why we pair SEO with your Google Business Profile and reviews so you build visibility while rankings mature.
Ready to get found on Google?
Get a free SEO audit of your practice — current rankings, your top local competitors, and the gaps worth fixing first. No obligation.