Show Up When Patients Search “Dentist Near Me”
If your competitors are showing up above you on Google (or you're nowhere on the first page), the patients searching nearby are calling them instead. We work on that with local SEO built for how patients search, so your practice has a real chance of being the one they find in the map pack, on Maps, and through reviews.
What Dental SEO Actually Includes
Not a vague “we’ll do SEO” retainer. Here’s exactly what we build and optimize for your practice, starting with Google Business Profile optimization.
Google Business Profile Optimization
The map pack tends to be where dental patients click first. We optimize your GBP (categories, services, photos, Q&A, posts, and the review activity that feeds local ranking) to help you show up for “dentist near me” and “[neighbourhood] dentist.”
Local Pack & “Near Me” Rankings
Dental search is hyper-local. We build the citations, NAP consistency, and geo-relevant pages designed to compete for the top of the local pack in your city and the neighbourhoods you actually serve.
Dental Schema & Technical SEO
LocalBusiness, Dentist, and FAQPage schema, clean site architecture, fast load times, and crawlability fixes: the technical foundation search engines need to understand and index a dental site.
On-Page SEO for Every Procedure
Implants, Invisalign, emergency, cosmetic, sedation: every treatment you want patients for gets its own optimized page targeting the exact terms those patients search, not generic “dentist” pages.
Review Generation
Reviews are an important local visibility and trust signal for dental practices. We give you a short review-request workflow and a direct Google review link your team can hand to happy patients, then track how the profile grows month over month.
Patient-First Content
Helpful content on cost, procedures, and recovery that earns rankings and trust, not thin keyword pages Google ignores. Built to Google’s helpful-content standard, on purpose.
How We Build Your Search Visibility
A clear, four-stage process: no black boxes, no “trust us.”
Audit & Baseline
We audit your current rankings, Google Business Profile, site health, and top local competitors. You get a clear picture of where you stand and the gaps worth closing first. No jargon.
Foundation
GBP optimization, citation cleanup, NAP consistency, technical fixes, and schema. The groundwork that helps everything after it rank faster and hold longer.
Content & Authority
Optimized service pages, and helpful patient content to build the topical authority and trust signals Google looks for in dental practices.
Measure & Refine
Monthly reporting on rankings, traffic, and calls. We double down on what’s working and cut what isn’t, and you own every account, page, and report we touch.
Dental SEO Pricing
Month-to-month SEO retainers. No ad spend, transparent pricing. Cancel anytime with 30 days' notice.
Growth Partnership – Essentials
Local SEO Lite for practices with a working website that just need visibility.
- Google Business Profile optimization
- Directory citations + NAP cleanup
- Review request workflow + Google review link
- Basic on-page SEO fixes
- Monthly performance report
Growth Partnership – Growth
Full SEO retainer with content and technical SEO. Our recommended path.
- Everything in Growth Partnership – Essentials, plus:
- 2 SEO blog posts per month
- Full on-page + technical SEO
- Citation building & local listing consistency
- Local ranking progress tracking
- Monthly strategy + performance report
Need a website rebuild or a competitive-metro plan? See full pricing which includes Website Foundation at $2,790 one-time through Oct 15 (regularly $2,990), and our Growth Website or Specialist Authority build.
What to Expect, Month by Month
Honest timelines. SEO compounds. Practices that do well tend to be the ones that start and stay consistent.
GBP optimization, citations, technical fixes, and schema go live. Early movement is possible on lower-competition and long-tail local terms.
Service pages and patient content get indexed and typically begin to rank. Map-pack visibility often improves for your core neighbourhoods.
Many primary local keywords may begin reaching the top 20, with some moving into the top 10. Results vary by competition, location, search intent and each practice's situation; no position is guaranteed. This is the focus of the Growth Partnership – Growth retainer.
Rankings and organic traffic can compound month over month. Unlike ads, you don’t pay per click to keep the visibility.
What You Can Check Before You Commit
We don’t publish invented case-study numbers. Here’s what you can check for yourself.
Built to rank
On Growth Partnership – Growth, the whole retainer is focused on moving your primary local keywords into the top of the map pack, and we report monthly on exactly where you stand. We don't promise specific positions (Google controls the algorithm), but everything we do is built to move you up.
You own everything
Google Business Profile, content, analytics, every account we set up: all in your name. If we part ways, your assets are yours to take (a standard migration fee may apply for the technical transfer; see Terms).
Month-to-month SEO retainers
No annual lock-in on retainers, no ad spend. We earn your renewal every 30 days: the strongest incentive there is to actually deliver. (Project builds and discounted bundles have their own terms.)
See for yourself first
Start with a $297 Website Diagnostic and our free dental KPI tools. Judge the quality of our thinking before you commit to a retainer.
Dental SEO FAQs
Straight answers about timelines, cost, and what actually moves dental rankings.
How long does dental SEO take to work?
Google Ads can start producing calls within the first few weeks. SEO usually needs several months before movement is visible: many keywords, including terms like “[city] dentist”, may begin reaching the top 20 within 4 to 8 months, some moving into the top 10, with competitive downtown terms and brand-new domains taking longer. These are industry-typical ranges, not guarantees; results vary by competition, location, search intent and each practice's situation. Unlike ads, though, rankings can compound and keep working without paying per click.
How is this different from your $297 Website Diagnostic?
The $297 Website Diagnostic (at /practice-audit/) is a paid one-time diagnostic; it tells you why you're not ranking and what to fix. This page is the ongoing service that actually does the work: optimizing your Google Business Profile, building citations and content, fixing technical issues, and earning rankings month over month. The Diagnostic is designed as the starting point: practices can begin with the $297 Website Diagnostic, then move into a Growth Partnership once they see the gaps.
Do you guarantee rankings?
No. Google controls its rankings, so no one can promise a specific position. What we do commit to is a Growth Partnership – Growth retainer relentlessly focused on getting your primary local keywords (e.g. “[city] dentist” or “[neighbourhood] dental clinic”) into the top of the local map pack, with monthly reporting on exactly where you stand. Many primary local keywords may begin reaching the top 20 within 4 to 8 months, some moving into the top 10, with ultra-competitive zones like Manhattan, downtown LA, or the Toronto core taking longer. Those are industry-typical ranges, not guarantees, and we report the real trajectory rather than promise a position.
How much does dental SEO cost?
Our SEO retainers start at $497/month for Growth Partnership – Essentials (local SEO on your existing site) and $997/month for Growth Partnership – Growth (full retainer). Both are month-to-month: no annual contracts, no ad spend required. Any one-time setup or onboarding work, if it applies, is scoped and quoted upfront. If you also need a new website, see our full pricing at /pricing/. We don't bundle ad spend into our retainers, so the price you see is the price you pay.
Do I need a new website for SEO to work?
Not always. If your current site is on a modern, structurally sound platform (WordPress, Webflow) and loads reasonably fast, an SEO retainer can work on top of it. If it's on Wix, Squarespace, GoDaddy, ProSites, Sesame, or a 2015–2018 builder template, the platform itself can limit how far SEO can take you, and a rebuild first often gives better results. We'll tell you honestly which camp you're in, on a call or in the Diagnostic.
What makes dental SEO different from regular SEO?
Dental SEO is local SEO with healthcare-specific nuances. The map pack and Google Business Profile matter more than they do for most industries, review signals carry significant weight, and patients search by procedure and neighbourhood (“Invisalign Calgary,” “emergency dentist near me”) rather than generic terms. There are also compliance considerations (HIPAA in the US, PIPEDA/PHIPA in Canada) around tracking and patient data. We build for how dental patients actually search, not a generic SEO playbook borrowed from e-commerce.
Can dental SEO work in a competitive city?
Yes, but the strategy changes. In saturated markets we focus on the neighbourhoods and procedures where you can realistically win first; tight geo-targeting beats fighting every practice in the metro for one head term. We're honest up front about timelines: a downtown practice in a major metro may need eight months or more before competitive terms move, and results vary by competition, location and search intent, which is exactly why we pair SEO with your Google Business Profile and reviews so you build visibility while rankings mature.
Ready to get found on Google?
Book a free 15-min call. We'll walk through your current rankings, your top local competitors, and the gaps worth fixing first. No obligation.
Prefer to talk now? Call or text (403) 404-6153. Need a different day? Email support@dentx.ca.