Show Up When Patients Search “Dentist Near Me”
Right now your competitors are showing up above you on Google — or you're nowhere on the first page — and the patients searching nearby are calling them instead. We fix that with local SEO built specifically for how patients search, so your practice is the one they find in the map pack, on Maps, and through reviews.
What Dental SEO Actually Includes
Not a vague “we’ll do SEO” retainer. Here’s exactly what we build and optimize for your practice.
Google Business Profile Optimization
The map pack is where dental patients click first. We optimize your GBP — categories, services, photos, Q&A, posts, and the review signals Google weighs most — so you show up for “dentist near me” and “[neighbourhood] dentist.”
Local Pack & “Near Me” Rankings
Dental search is hyper-local. We build the citations, NAP consistency, and geo-relevant pages built to compete for the top of the local pack in your city and the neighbourhoods you actually serve.
Dental Schema & Technical SEO
LocalBusiness, Dentist, and FAQPage schema, clean site architecture, fast load times, and crawlability fixes — the technical foundation Google needs before it will rank a dental site.
On-Page SEO for Every Procedure
Implants, Invisalign, emergency, cosmetic, sedation — every treatment you want patients for gets its own optimized page targeting the exact terms those patients search, not generic “dentist” pages.
Review Generation System
Reviews are the single biggest local ranking factor for dentists. We set up a system designed to turn happy patients into Google reviews — so you stand out from the practice down the street.
Patient-First Content
Helpful, dentist-reviewed content on cost, procedures, and recovery that earns rankings and trust — not thin keyword pages Google ignores. Built to Google’s helpful-content standard, on purpose.
How We Rank Your Practice
A clear, four-stage process — no black boxes, no “trust us.”
Audit & Baseline
We audit your current rankings, Google Business Profile, site health, and top local competitors. You get a clear picture of where you stand and the gaps worth closing first — no jargon.
Foundation
GBP optimization, citation cleanup, NAP consistency, technical fixes, and schema. The groundwork that makes everything after it rank faster and hold longer.
Content & Authority
Optimized service pages, helpful patient content, and local link building to earn the topical authority and trust signals Google rewards for dental practices.
Measure & Refine
Monthly reporting on rankings, traffic, and calls. We double down on what’s working and cut what isn’t — and you own every account, page, and report we touch.
Dental SEO Pricing
Month-to-month SEO retainers. No ad spend, transparent pricing. Cancel anytime with 30 days notice.
Growth Partnership – Essentials
Local SEO Lite for practices with a working website that just need visibility.
- Google Business Profile optimization
- 10 directory citations + NAP cleanup
- Review generation system
- Basic on-page SEO fixes
- Monthly performance report
Growth Partnership – Growth
Full SEO retainer with link building, content, and technical SEO. Our most popular path.
- Everything in Growth Partnership – Essentials, plus:
- 2 SEO blog posts per month
- Full on-page + technical SEO
- Local link building & citation growth
- Local ranking progress tracking
- Monthly strategy + performance report
Need a website rebuild or a competitive-metro plan? See full pricing — including Website Foundation ($1,990 one-time) and our Growth Website or Specialist Authority build.
What to Expect, Month by Month
Honest timelines. SEO compounds — the practices that win are the ones that start and stay consistent.
GBP optimization, citations, technical fixes, and schema go live. Early movement on lower-competition and long-tail local terms.
Service pages and patient content get indexed and start ranking. Map-pack visibility improves for your core neighbourhoods.
Top-10 — and often top-3 — for your primary local keywords. This is the focus of the Growth Partnership – Growth retainer.
Rankings and organic traffic compound month over month. Unlike ads, you don’t pay per click to keep the patients coming.
Why Practices Trust Our SEO
We don’t publish invented case-study numbers. Here’s the real proof: how we put our money where our mouth is.
Built to rank
On Growth Partnership – Growth, the whole retainer is focused on moving your primary local keywords into the top of the map pack, and we report monthly on exactly where you stand. We don't promise specific positions — Google controls the algorithm — but everything we do is built to move you up.
You own everything
Google Business Profile, content, analytics, every account we set up — all in your name. If we part ways, your assets are yours to take (a standard migration fee may apply for the technical transfer — see Terms).
Month-to-month SEO retainers
No annual lock-in on retainers, no ad spend. We earn your renewal every 30 days — the strongest incentive there is to actually deliver. (Project builds and discounted bundles have their own terms.)
See for yourself first
Start with a $297 Website Diagnostic and our free dental KPI tools. Judge the quality of our thinking before you commit to a retainer.
Dental SEO FAQs
Straight answers about timelines, cost, and what actually moves dental rankings.
How long does dental SEO take to work?
For most dental practices, early movement on long-tail and lower-competition local terms typically appears within 60–90 days, and we aim for meaningful top-10 rankings on your primary keywords (like “[city] dentist”) around months 4–6 — though results vary and are never guaranteed. Competitive metros and brand-new domains take longer. SEO is not instant the way ads are — but unlike ads, the rankings compound and keep working after you stop paying per click.
How is this different from your $297 Website Diagnostic?
The $297 Website Diagnostic (at /practice-audit/) is a paid one-time diagnostic — it tells you why you're not ranking and what to fix. This page is the ongoing service that actually does the work: optimizing your Google Business Profile, building citations and content, fixing technical issues, and earning rankings month over month. Many practices start with the $297 Website Diagnostic, then move into a Growth Partnership once they see the gaps.
Do you guarantee rankings?
No — and you should be skeptical of any agency that does. Google's algorithm doesn't allow honest promises that specific. What we do commit to is a Growth Partnership – Growth retainer relentlessly focused on getting your primary local keywords (e.g. “[city] dentist” or “[neighbourhood] dental clinic”) into the top of the local map pack, with monthly reporting on exactly where you stand. We target the top 10 for your primary local keyword, typically within 4–6 months in suburbs and secondary metros — longer in ultra-competitive zones like Manhattan, downtown LA, or the Toronto core — but we report the real trajectory rather than promise a position.
How much does dental SEO cost?
Our SEO retainers start at $497/month for Growth Partnership – Essentials (local SEO on your existing site) and $997/month for Growth Partnership – Growth (full retainer). Both are month-to-month — no annual contracts, no ad spend required. Any one-time setup or onboarding work, if it applies, is scoped and quoted upfront. If you also need a new website, see our full pricing at /pricing/. We don't bundle ad spend into our retainers, so the price you see is the price you pay.
Do I need a new website for SEO to work?
Not always. If your current site is on a modern, structurally sound platform (WordPress, Webflow) and loads reasonably fast, an SEO retainer can work on top of it. If it's on Wix, Squarespace, GoDaddy, ProSites, Sesame, or a 2015–2018 builder template, the platform itself usually limits how far SEO can take you — you'll get far better results from a rebuild first. We'll tell you honestly which camp you're in during the audit.
What makes dental SEO different from regular SEO?
Dental SEO is local SEO with healthcare-specific nuances. The map pack and Google Business Profile matter more than they do for most industries, review signals carry outsized weight, and patients search by procedure and neighbourhood (“Invisalign Calgary,” “emergency dentist near me”) rather than generic terms. There are also compliance considerations (HIPAA in the US, PIPEDA/PHIPA in Canada) around tracking and patient data. We build for how dental patients actually search — not a generic SEO playbook borrowed from e-commerce.
Can dental SEO work in a competitive city?
Yes, but the strategy changes. In saturated markets we focus on the neighbourhoods and procedures where you can realistically win first — tight geo-targeting beats fighting every practice in the metro for one head term. We're honest up front about timelines: a downtown practice in a major metro should expect 6–9+ months to crack the top of competitive terms, which is exactly why we pair SEO with your Google Business Profile and reviews so you build visibility while rankings mature.
Ready to get found on Google?
Book a free 15-min call — we'll walk through your current rankings, your top local competitors, and the gaps worth fixing first. No obligation.