Make Every Marketing Dollar
Work Harder
Paid advertising can provide valuable visibility, but only when it is strategically planned and properly managed.
Dentx is an organic-first agency. We use carefully managed paid campaigns when they make sense for your practice, such as highly competitive markets or situations where faster visibility is important.
Our approach is straightforward: a flat management fee, no ad-spend markup, and the advertising account remains yours.
- You own the ad account
- Flat management fee, quoted up front
- Ad budget billed straight to Google
- Month-to-month management, no long-term lock-in
Paid ads, as part of a broader strategy
Carefully planned and measured, used when it supports your practice’s goals.
Organic-first, always
Paid campaigns complement a broader growth strategy (strong website, local SEO, reviews). Organic visibility is the foundation, so your patient flow never depends on a single channel.
Used when it makes strategic sense
We turn ads on when the competition is high or you need faster visibility: a new practice, a slow season, a high-value service. When organic is carrying the load, we'll tell you to dial paid down.
Carefully managed, fully transparent
Lean budgets, tight geo-targeting, active optimization, and a flat management fee rather than a percentage of ad spend. You own the account and see every real number.
Paid advertising, used strategically.
Before you spend a dollar:
Run ads when
- You need patients now: new, relocated, or a slow season.
- You’re promoting a high-margin service (implants, Invisalign, full-arch).
- Your website already converts a click into a booked call.
- Your SEO is still maturing and you want flow in the meantime.
Hold off when
- Your site can’t convert yet. Fix that first so clicks can turn into calls.
- Margins on the service are too thin to absorb the click cost.
- You want long-term visibility built over time. Organic SEO is the better fit.
- You expect to “set it and forget it.” Ads need active management.
How we run your campaigns
Conversion first. Spend second. Scale only once it pays.
- 01
Audit & honest read
We look at your site, market, and margins and tell you straight whether paid search is the right spend right now, or whether your money is better in the site and SEO first.
- 02
Landing page & tracking
Before a single ad runs, we make sure there is a conversion-ready landing page (we build one if you need it) and wire up call + form tracking (HIPAA / PIPEDA-aware). That way every click has a clear next step, and results can be measured from day one.
- 03
Launch lean
We start with a focused budget on your highest-intent, highest-value treatments, not a sprawling everything-campaign. Prove the channel pays before scaling it.
- 04
Optimize & report
Regular tuning on bids, ad copy, and negative keywords against what's actually producing calls and enquiries. We scale winners, cut losers, and report cost per call and form lead, which you can match to bookings in your own records, rather than clicks alone.
Every engagement includes
Conversion-ready landing pages
When you need one: fast, single-focus pages built for one action, so the clicks you pay for are more likely to become booking requests instead of bouncing off your homepage.
Tightly-themed search campaigns
Geo-targeted to the neighbourhoods you serve, structured around the treatments you want: implants, Invisalign, emergency, new-patient exams.
Aggressive negative keywords
The budget you save is as important as the clicks you buy. We block jobs, “free,” DIY, and out-of-area searches so spend goes to patients ready to book.
Call & form conversion tracking
Spend tied to tracked calls and form leads, configured with HIPAA (US) and PIPEDA/PHIPA (Canada) considerations in mind, not a guess at what worked.
What you actually pay
Three separate lines. Nothing bundled, nothing hidden, nothing marked up.
Management
Flat monthly fee · not a % of spend
Ad spend
Paid direct to Google, your card
Landing page
One-time, only if you need one
Management is quoted to your market & campaign count. You see the number before you commit a dollar. See full pricing or pair it with dental SEO.
Dental Google Ads FAQs
Straight answers about pricing, ownership, budgets, and when paid search is actually worth it.
Dentx is organic-first. Why do you also offer Google Ads?
Because paid advertising can be valuable when it is planned and managed well. We see sustainable organic visibility as the foundation of a practice's marketing, and paid campaigns as a strategic tool that complements it when the market, competition, timing, or practice goals make it appropriate. We run Google Ads with a flat management fee, ad spend paid directly to Google with no markup, and an account in your name. The right mix depends on the practice.
How is your pricing structured?
Three clean, separate numbers: nothing bundled or hidden. (1) A flat monthly management fee, quoted to your market and the number of campaigns, never a percentage of your ad spend. (2) Your ad budget, paid directly to Google on your own card; we never touch or mark it up. (3) A conversion-ready landing page, quoted to scope, if you need one (most practices do). You'll see the exact management fee before you commit a dollar. Book a quick call and we'll scope it to your market.
When do Google Ads actually make sense for a dental practice?
Ads make sense when you need patients now (a new or relocated practice, a slow season, a high-value service like implants or Invisalign with a strong margin), or while your SEO is still maturing. They make less sense if your website can't convert the clicks yet, if your margins on the targeted service are thin, or if you're in a market so competitive the cost-per-click outruns the value of a patient. We'll tell you honestly which situation you're in before you spend. Sometimes the right answer is “fix the site and do SEO first.”
How much should I budget for dental Google Ads?
Dental clicks typically run anywhere from about $3 to $25+ depending on the procedure and market (implants and emergency terms cost the most; routine cleanings the least). Many practices start with a test budget in the $1,000–$2,500/month range in ad spend to gather real data, then scale based on cost per lead and the bookings you see in your own records. These are industry ranges, not promises. Your real numbers depend on your city, competition, and how well your landing page converts. We start lean and let the data set the budget.
Do I own the Google Ads account?
Always. We set the account up in your name, on your billing, and you keep full admin access. This is non-negotiable for us and worth insisting on generally: if the ads run through someone else's account, your campaign history and conversion data don't travel with you. If we ever part ways, your account and everything in it stays with you.
How is Google Ads different from SEO, and do I need both?
They work on different timelines. Google Ads can bring visibility within days, and that visibility runs for as long as a campaign has an active budget. SEO takes months to build, and once rankings are established they can continue to bring in patients without a cost per click, although results are never guaranteed. Many practices use paid search for near-term visibility while the organic foundation matures. We're organic-first, so SEO is the foundation and paid search is a strategic tool used when it fits. See our dental SEO services for the long-term side.
Will you tell me if I shouldn't be running ads?
Yes. Our management fee is flat, so it doesn't change with the size of your ad budget. If your site can't convert yet, if the math doesn't work for your market, or if SEO is already carrying the load, we'll say so. Our aim is a long-term relationship built on recommendations that fit your practice.
Thinking about Google Ads? Let’s start with your goals.
Book a free 15-min call about your practice and market. We’ll tell you whether paid search is the right spend right now, or whether your money is better in your site and SEO first. No obligation.