Get More Ortho / Invisalign Patients
You want more starts (braces cases and Invisalign patients), not just clicks from people who never book a consult. But a mom researching braces for her 13-year-old and a 32-year-old professional exploring Invisalign have nothing in common except needing an orthodontist: they search differently, decide differently, and convert differently. We build the website, SEO, and ad system that speaks to each audience on its own terms and turns both into booked consultations.
Who We Target for Orthodontists
Orthodontics has two very different buyers. Each needs its own message, landing page and campaign.
Parents of Teens (13-17)
Researching braces on behalf of a child; care most about cost, payment plans and your experience with kids
Young Adults (18-34)
Invisalign and clear aligner seekers deciding for themselves; care about discretion and convenience
Adults (35-55)
Late-stage orthodontic patients, often returning after earlier treatment relapsed
Seniors (55+)
Cosmetic and health-driven cases, frequently alongside restorative work
Our Orthodontist Marketing Services
Dual-audience campaigns that reach parents researching braces for their teens and adults exploring Invisalign on their own.
Parent-Targeted Search Campaigns
Parents research orthodontists differently than adults choosing Invisalign. We build separate Google Ads funnels for each with messaging that matches their concerns.
- Parent-intent keywords ('braces for my child', 'orthodontist for teens')
- Payment plan & insurance-focused landing pages
- Back-to-school seasonal campaign timing
- Sibling discount and family bundle promotions
- Age-appropriate first visit guides
- Call tracking segmented by audience type
Invisalign Landing Pages & Funnels
Adult Invisalign patients convert through visual proof and convenience. We build dedicated funnels with virtual consultation options that lower the commitment barrier.
- Standalone Invisalign landing pages (not buried in service lists)
- Virtual consultation booking integration
- Before/after smile galleries filtered by case type
- Invisalign vs braces comparison content
- Professional demographic targeting (25-45 working adults)
- Google Ads funnels to dedicated landing pages
Teen & Parent Decision Content
Orthodontic decisions are made jointly: teens care about how treatment looks and feels, parents care about cost and outcomes. We build website content that answers both sides.
- Smile transformation galleries on your website
- Braces vs aligner comparison pages
- Financing and payment explainers for parents
- First-appointment and life-with-braces guides
- Treatment timeline explainers by age group
- Consultation booking paths designed for parents
Virtual Consultation Funnels
Virtual consults lower the barrier for busy parents and self-conscious adults. We build the tech stack and marketing around this conversion path.
- SmileSnap or similar virtual consult integration
- Photo submission landing pages
- Consultation request confirmation and next-step pages
- Consultation-to-appointment conversion tracking
- Retargeting for incomplete submissions
- Phone follow-up workflow for submitted cases
Orthodontic SEO: Competing on Two Fronts
Orthodontists compete with other orthodontists for teen cases and with general dentists and direct-to-consumer brands for adult aligner cases.
How orthodontic patients search
Adult and parent searches behave differently. Adults compare brands and price; parents compare providers and convenience. The same page rarely serves both well.
- Brand searches such as Invisalign carry high intent and high competition
- Cost and monthly-payment queries are the strongest commercial signal
- Braces versus aligners comparisons capture undecided adults
- Parents search around treatment timing and the right age to start
- Free-consultation phrasing is common across the whole category
Local SEO and Google Business Profile
Most orthodontic searches carry local intent, so the map pack is often the whole game. Ranking there depends on proximity, relevance and prominence, not on how much you spend.
- Google Business Profile category, services and attributes set correctly
- Consistent name, address and phone across the directories that matter
- Each location profiled separately if you run more than one office
- Treatment options listed as distinct services, not one generic entry
- Location and service-area pages that read as written for patients, not for crawlers
- Review generation built into the recall workflow, as a bundled tactic rather than a separate service
Website and content optimization
Ranking is the easy half. An orthodontic page that ranks and does not convert is a page that costs you money, so structure and speed matter as much as keywords.
- One dedicated page per procedure, not a single catch-all services page
- Titles, headings and internal links that match how the treatment is actually searched
- Separate pages for braces, clear aligners and retainers
- Transparent cost ranges and financing, the leading adult objection
- Core Web Vitals within Google's published thresholds, measured on mobile
- Schema that describes what is genuinely on the page, with no invented ratings
Orthodontist Marketing FAQ
Should I market Invisalign separately from braces?
Yes, always. Invisalign patients and braces patients have completely different motivations, demographics, and search behaviour. Adults searching for Invisalign care about discretion, convenience, and aesthetics. Parents researching braces care about cost, payment plans, and your experience with children. Separate landing pages, ad groups, and messaging for each convert significantly better than a single 'orthodontics' campaign.
How do I target parents vs adult orthodontic patients?
Parents and adults search differently, so we separate them at the keyword level. Parents search protective, cost-aware terms ('orthodontist for kids near me', 'braces cost for teenager'); adults search product-led terms ('Invisalign near me', 'clear aligners cost'). We build separate landing pages and Google Ads campaigns for each, and segment call and form tracking so you can see which audience each consultation came from. Dentx does not run social media campaigns; our work is your website, organic search and Google Ads.
What's the average cost per orthodontic lead?
Orthodontic leads typically cost $80-$250 on Google Ads depending on market competition. Invisalign-specific leads tend to cost more than general braces leads due to higher competition from GP dentists also advertising Invisalign. With $5,000-$8,000 case values, even leads at the higher end of this range can be worthwhile if your consultation conversion rate is solid.
How important are virtual consultations for orthodontic marketing?
Virtual consultations are becoming a competitive advantage. They lower the commitment barrier for adults self-conscious about visiting an orthodontist and for busy parents who want to screen options before bringing their child in. Practices offering virtual consults see higher lead-to-consultation conversion rates because the initial step feels easier.
When should I ramp up marketing for seasonal demand?
Orthodontic demand peaks in two windows: back-to-school (August-September) and New Year resolution season (January-February). Start campaigns 6-8 weeks before each peak. Summer is also strong because parents prefer starting treatment when kids have free time for initial appointments. Reduce spend in November-December when families are focused on holidays.
How long does orthodontic SEO take to show results?
For most practices, early movement on long-tail and lower-competition local terms typically appears within 60 to 90 days, with meaningful top-10 movement on primary local terms usually somewhere around months 4 to 6. Competitive metros and brand-new domains take longer. Results vary by market and competition, and no agency can honestly guarantee a position.
Can an orthodontist outrank direct-to-consumer aligner brands?
Not on national brand terms, and it is not worth trying. Those companies have national link authority behind them. Local intent is where a practice wins: searches that include a city or that Google interprets as local return the map pack, where a national mail-order brand has no physical presence to rank. Local plus supervised-treatment content is the defensible position.
See How Your Invisalign Marketing Stacks Up
See how your practice stacks up against local competitors for Invisalign and braces searches, on a free 15-min call.
Prefer to talk now? Call or text (403) 404-6153.