Dental Marketing Pricing
One-time website builds. Month-to-month SEO retainers. Transparent, itemized pricing — no ad-spend markup.
Organic-first dental SEO — no ad-spend traps.
Four packages, one decision
Start with the path that fits your practice today. You can mix-and-match individual services below if none of these match exactly.
Starter SEO
“You have a working website, you just need local visibility.”
Local SEO Lite retainer. No rebuild — we work with your current site.
- Google Business Profile optimization
- 10 directory citations + NAP cleanup
- Review generation system
- Basic on-page SEO fixes
- Monthly performance report
Timeline
First wins in 60–90 days
Best for
Established practices with a recent (post-2020) site, low–moderate competition suburbs
Standard SEO
“You're ready to rank for the keywords that actually bring patients.”
Full SEO retainer with link building, content, and technical SEO. Our most popular path for practices on a sound site.
- Everything in Starter SEO, plus:
- 2 SEO blog posts per month
- Full on-page + technical SEO
- Local link building & citation growth
- Local ranking progress tracking
- Monthly strategy + performance report
Timeline
Rankings typically move months 4–6
Best for
Practices on a sound site competing for moderate-to-competitive local keywords
Website Build
“You need a modern, conversion-focused website.”
Standard custom website built for SEO from day one. Add an SEO retainer separately when you're ready.
- 10–15 page custom website
- Advanced schema markup + booking integration
- Mobile-first, fast-loading, accessibility-ready
- Review widget + lead capture forms
- Blog setup ready for content
Timeline
Site live in 4–6 weeks
Best for
1–2 doctor practices on outdated platforms (Wix, Squarespace, ProSites, Sesame)
Domination
“You're in a competitive metro and you want to dominate the local pack.”
Premium multi-location-ready site + SEO Pro retainer with monthly strategy calls.
Limited-time bonus
Free brand-ready premium domain (see list)
- 20+ page custom website
- Multi-location architecture + service landing pages
- SEO Pro retainer (4 posts/mo, link building, multi-location SEO)
- Monthly strategy call
- Multi-location ranking strategy
Timeline
Site live in 6–10 weeks · Top-3 rankings typically 6–9 months
Best for
Multi-doctor, specialty (cosmetic / implant / ortho), DSO, or competitive metro markets
Not sure which fits? Get a free audit or book a 15-min call — we'll recommend the right path based on your current site, market, and goals.
The Real Cost of a “Cheap” Template Site
Most dental website vendors rent you a template for a low monthly fee. It looks affordable — until you add up two years and realize you never owned anything.
Rented template
Typical done-for-you dental template vendor
- ≈ $3,600–$7,200 over two years
- You never own it — stop paying and the site is gone
- Same template as other practices; a hard SEO ceiling
- Changes go through the vendor's queue
Dentx custom website
Built for your practice — and yours to keep
- You own it outright — files, content, and domain
- A real custom build, not a shared theme
- No template ceiling on design or SEO
- Often cheaper than a rented template by year one
Fair comparison: rented templates usually bundle hosting, small edits, and support, so it isn't purely website cost — and hosting/support for a Dentx site is quoted separately. Even so, over two to three years, owning a custom site typically costs less than renting a template — and you keep the asset.
Month-to-month SEO. Transparent pricing. You own everything.
Most dental marketing agencies lock you in with annual contracts, pad the bill with vague fees, and disappear when results don't show. We keep it transparent and month-to-month.
Month-to-month SEO
No annual contracts or auto-renewals on SEO retainers. Pay for the month you're in — if it's not working, you walk with 30 days notice. (One-time website builds carry a 50% deposit at sign-off — see Terms.)
You own everything
Website, blog posts, Google Business Profile, analytics, every account we set up — all in your name. If we part ways, your assets are yours to take (a standard migration fee may apply for the technical transfer — see Terms).
Organic-first growth
Custom websites and organic SEO first; paid ads layered only when they pay. Your rankings keep compounding even if you pause ads — so you never rent all your patient flow from Google.
Transparent pricing
$1,990 for the website. $997/mo for Standard SEO. The price you see is the price you pay — any one-time setup or onboarding work, if it applies, is scoped and quoted upfront, never billed as a surprise.
Plus: you'll work directly with the person building your campaigns — not an account manager who hands you off to an offshore team.
Add-On Services
Add-ons are quoted based on scope after the audit.
Included in Every Engagement
Founder-Led
Direct access — no account managers in the way
Month-to-Month SEO
Month-to-month retainers, cancel anytime
You Own Everything
Code, content, accounts — all yours
Modern Stack
Custom-built sites, not template builders
Reasonable concern. Here's how we're structured to be different.
Every dentist we talk to has been pitched before, and most have been burned at least once. We can't prove we're different in a paragraph — but here's what's in writing.
- Month-to-month on SEO retainers. Cancel anytime with 30 days notice. We earn the relationship every month or you leave — we own that risk, not you. (One-time website builds carry a 50% deposit at sign-off — see Terms.)
- You own everything. Website code, content, blog posts, ad accounts, schema, analytics — all yours, all in your name. If you leave, your assets come with you (a standard migration fee may apply for the technical transfer — see Terms).
- Booked appointments, not vanity metrics. We track the full funnel from ad click to call to appointment. If a channel doesn't produce patients, we cut it — even if it makes our reports look smaller.
- Front-desk training included. Half of marketing dollars leak at the phone. We provide free scripts and call-tracking analysis so your team converts more of what we send.
Pricing FAQs
Do you offer Google Ads?
Yes — but we lead with websites and organic SEO first, then layer Google Ads in strategically once your foundation is built and converting. That's the difference: no ad-spend traps. You own the results, and your organic rankings keep compounding even if you pause ads — so you're never renting all your patient flow from Google. Most practices that come to us spending heavily on ads were getting back less than they put in during the first 6 months because the foundation wasn't there yet.
How fast will I rank?
Local SEO typically shows movement within 60-90 days. Top-10 rankings for your primary local keyword usually land within 4-6 months in suburbs and secondary metros, longer in ultra-competitive zones (Manhattan, downtown LA, Toronto core). We don't promise specific positions — Google controls the algorithm — but we report monthly on impressions, clicks, ranking positions, and Google Business Profile metrics so you always see the trajectory.
Do I need a new website to work with you?
Not always. If your existing site is on a modern platform (WordPress, Webflow) and structurally sound, SEO retainers can work on top of it. If it's on Wix, Squarespace, GoDaddy, ProSites, Sesame, or a builder template from 2015-2018, you'll get far better results from a rebuild first.
Do you require long-term contracts?
No. SEO retainers are month-to-month — cancel anytime with 30 days notice. Website builds are one-time projects with no recurring commitment (a 50% deposit applies at sign-off, per our Terms). We don't lock you into a minimum term.
Do I own my website and content?
Yes. You own everything we create — website code, content, blog posts, schema, accounts, all in your name. If you ever move to another provider, your assets are yours to take — a standard one-time migration fee may apply for the technical transfer work (see our Terms).
How long does a website build take?
Starter SEO and Standard SEO: no rebuild — SEO work starts immediately. Website Build: 4-6 weeks for the site to go live. Domination: 6-10 weeks. Timing depends on how quickly we get content, photos, and approvals from your team.
What results can I expect from SEO?
Local SEO typically shows movement within 60-90 days. Top-10 rankings for primary keywords usually land within 4-6 months in suburbs and secondary metros, longer in ultra-competitive areas. We provide monthly reports tracking impressions, clicks, ranking positions, and Google Business Profile metrics.
How should I think about SEO as an investment?
Weigh it against patient lifetime value. At an industry-average LTV of $5,500 per new patient (Bain & Co. puts dental LTV between $5,000-$8,000), Standard SEO at $997/mo costs roughly $11,964 per year. We don't promise specific patient volumes or any return — anyone who does is guessing. The honest approach is to plug your own numbers into our free Marketing ROI Calculator at /calculator/ (no email required) and decide what makes sense for your practice.
What's the total long-term cost?
Starter SEO: $497/mo = $5,964/yr (SEO only, no website rebuild). Standard SEO: $997/mo = $11,964/yr — our most popular retainer. Website Build: $1,990 one-time for the site — add an SEO retainer when you're ready. Domination: $5,997+ one-time + $1,497/mo = roughly $23,961 in Year 1, then $17,964/yr ongoing. Retainers are month-to-month — cancel anytime with 30 days notice. No annual contracts or auto-renewals on retainers; any one-time setup or onboarding work, if it applies, is scoped and quoted upfront before you commit.
Not Sure Which Tier Fits Your Practice?
Get a free Website + SEO Audit. We'll review your current site, technical SEO, Google Business Profile, and local visibility — then recommend the right path.