Dental Marketing Pricing
One-time website builds. Month-to-month SEO retainers. Transparent, itemized pricing: no ad-spend markup.
Organic growth first. Paid advertising when it makes strategic sense.
Diagnose → Build → Grow
Start with the path that fits your practice today. Serious about a bigger build, or a specialist site with patient and referral pathways? See the full package ladder →
Website Diagnostic
“Before you rebuild your website, find out if you actually need to.”
A full paid diagnosis of your website, SEO, and Google presence, with a clear verdict: repair, rebuild, or keep what you have. Credited toward any build within 14 days.
- Website health & broken-page report
- Mobile + SEO structure + Google index check
- Google Business Profile & local visibility
- Service-page gap + conversion review
- Priority action plan + repair-vs-rebuild verdict
Timeline
Delivered in 48–72 hours
Best for
Broken or outdated sites, or anyone unsure whether to repair or rebuild
Website Foundation
“You need a clean, modern, fast site you own.”
A custom, conversion-focused website built for SEO from day one, yours outright.
- Up to 8 custom pages
- Additional pages $175 each, if needed
- Mobile-first, fast, on-page + local SEO
- Google Business Profile + schema
- Reviews + contact/booking built in
- You own the site, content & accounts
Timeline
Live in 2–3 weeks
Best for
1–2 doctor practices that need a strong, professional site
Growth Website
“You're serious about ranking and content.”
Everything in Foundation, plus 10–20 treatment pages, a blog, SEO architecture, and conversion tracking.
- Everything in Foundation, plus:
- 10–20 service & treatment pages
- Blog + local SEO architecture
- Call + form conversion tracking
- Review section + monthly reporting setup
Timeline
Live in 4–6 weeks
Best for
Practices competing hard across multiple treatments
Growth Partnership
“Keep your site ranking and converting every month.”
The recurring engine: managed hosting & care, local SEO, review generation and reporting, with content on the Growth tier and up. Tiers: Essentials $497 · Growth $997 · Accelerator $1,997. Month-to-month, you own everything.
Bonus
Free brand-ready premium domain (see list)
- Managed hosting, security & backups
- Local SEO + Google Business Profile
- Review generation (content on Growth and up)
- Monthly report · month-to-month, cancel anytime
- Conversion tracking + founder call on Growth and up
Timeline
SEO usually needs several months before movement is visible; varies by market
Best for
Any practice that wants to keep growing after launch
Not sure which fits? Book a free 15-min call. We'll recommend the right path based on your current site, market, and goals.
The Real Cost of a “Cheap” Template Site
Template subscriptions spread the cost into a low monthly fee. It's worth adding up two years of payments and comparing that with a site you own outright.
Rented template
A common price range for done-for-you template vendors (varies)
- ≈ $3,600–$7,200 over two years
- You never own it; stop paying and the site is gone
- Same template as other practices; limited room for SEO
- Changes go through the vendor's queue
Dentx custom website
Built for your practice, and yours to keep
- You own it outright: files, content, and domain
- A real custom build, not a shared theme
- No template ceiling on design or SEO
- Often cheaper than a rented template within two to three years
Fair comparison: rented templates usually bundle hosting, small edits, and support, so it isn't purely website cost, and hosting/support for a Dentx site is quoted separately. Even so, over two to three years, owning a custom site typically costs less than renting a template, and you keep the asset.
Month-to-month SEO. Transparent pricing. You own everything.
Month-to-month SEO, transparent pricing, and you own every asset. No annual lock-in, and no fees you didn't approve.
Month-to-month SEO
No annual contracts or auto-renewals on SEO retainers. Pay for the month you're in. If it's not working, you walk with 30 days' notice. (One-time website builds carry a 50% deposit at sign-off; see Terms.)
You own everything
Website, blog posts, Google Business Profile, analytics, every account we set up, all in your name. If we part ways, your assets are yours to take (a standard migration fee may apply for the technical transfer; see Terms).
Organic-first growth
Custom websites and organic SEO are the foundation; paid advertising complements them when the market, competition, or timing makes it appropriate. The right mix depends on your practice.
Transparent pricing
The website is $2,790 one-time through Oct 15 (regularly $2,990). $997/mo for the Growth Partnership. The price you see is the price you pay; any one-time setup or onboarding work, if it applies, is scoped and quoted upfront, never billed as a surprise.
Plus: you'll work directly with the person building your campaigns, not an account manager who hands you off to an offshore team.
Add-On Services
Add-ons are quoted based on scope after a short call.
Included in Every Engagement
Founder‑Led
Direct access: no account managers in the way
Month-to-Month SEO
Month-to-month retainers, cancel anytime
You Own Everything
Code, content, accounts, all yours
Modern Stack
Custom-built sites, not template builders
Here's how our engagements are structured.
Choosing a marketing partner is a real commitment, so here's what's in writing.
- Month-to-month on SEO retainers. Cancel anytime with 30 days' notice. We earn the relationship every month or you leave; we own that risk, not you. (One-time website builds carry a 50% deposit at sign-off; see Terms.)
- You own everything. Website code, content, blog posts, ad accounts, schema, analytics, all yours, all in your name. If you leave, your assets come with you (a standard migration fee may apply for the technical transfer; see Terms).
- Calls and enquiries, not vanity metrics. We track calls and form requests back to the channel that produced them; your front desk connects those to booked patients. If a channel doesn't produce enquiries, we recommend cutting it, even if it makes our reports look smaller.
- Free phone scripts included. A large share of marketing dollars can leak at the phone. We provide free scripts and call-tracking analysis so your team can convert more of the calls that come in.
Pricing FAQs
How much does a dental website cost?
A custom dental website from Dentx is $2,790 one-time through Oct 15 (regularly $2,990) for the Website Foundation (up to 8 pages), $4,997 one-time for the Growth Website (10 to 20 service and treatment pages, blog and local SEO architecture), and from $7,500 for a Specialist Authority Site, which is quoted after a call. All three are owned outright: the site, content, domain and accounts are yours on final payment. There is no monthly fee to keep the site; ongoing SEO is a separate, optional month-to-month partnership.
How much does dental SEO cost per month?
$497, $997 or $1,997 per month, depending on the tier. Essentials ($497/mo) covers managed hosting, local SEO, Google Business Profile and review generation with a monthly report. Growth ($997/mo) adds organic SEO, two content pieces a month, review growth support and conversion tracking. Accelerator ($1,997/mo) adds four content pieces a month, Google Ads management and landing pages. All three are month-to-month with 30 days' notice and no long-term contract.
How much is the Website Diagnostic?
$297, one-time. You get a website health and broken-page report, a mobile usability review, an SEO structure and Google index check, a Google Business Profile review, a service-page gap analysis, a homepage and booking conversion review, and a repair-versus-rebuild verdict, delivered in 48 to 72 hours. The full $297 is credited toward any website build started within 14 days.
Is ad spend included in the Google Ads fee?
No, and that is deliberate. Google Ads management is a flat fee (included in the Accelerator tier at $1,997/mo, or quoted on its own), and your ad spend is paid to Google at cost from an account you own. We do not mark up ad spend and we do not take a percentage of it, so the management fee does not rise when your budget does.
Do you offer Google Ads?
Yes. We lead with websites and organic SEO, then add Google Ads strategically when the market, competition, timing, or your goals make it appropriate, ideally once the website is ready to convert the traffic. Campaigns run on a flat management fee, ad spend is billed at cost with no markup, and you own the account. Organic visibility is the foundation and paid advertising complements it; the right mix depends on your practice.
How fast will I rank?
Organic rankings usually take several months to move: many keywords may begin reaching the top 20 within 4 to 8 months, some moving into the top 10, while competitive terms in dense markets (Manhattan, downtown LA, the Toronto core) take longer. These are industry-typical ranges, not guarantees, and every practice and market is different. We don't promise specific positions (Google controls the algorithm). If you need calls sooner, Google Ads can start producing them within the first few weeks.
Do I need a new website to work with you?
Not always. If your existing site is on a modern platform (WordPress, Webflow) and structurally sound, SEO retainers can work on top of it. If it's on Wix, Squarespace, GoDaddy, ProSites, Sesame, or a builder template from 2015-2018, a rebuild first is often the better investment.
Do you require long-term contracts?
No. SEO retainers are month-to-month; cancel anytime with 30 days' notice. Website builds are one-time projects with no recurring commitment (a 50% deposit applies at sign-off, per our Terms). We don't lock you into a minimum term.
Do I own my website and content?
Yes. You own everything we create: website code, content, blog posts, schema, accounts, all in your name. If you ever move to another provider, your assets are yours to take; a standard one-time migration fee may apply for the technical transfer work (see our Terms).
How long does a website build take?
Website Diagnostic: 48–72 hours. Website Foundation: 2–3 weeks. Growth Website: 4–6 weeks. Specialist Authority sites are scoped after a call. The Growth Partnership (monthly) starts immediately, no rebuild required. Timing depends on how quickly we get content, photos, and approvals from your team.
What results can I expect from SEO?
Early on, the first signs are usually more impressions in Google Search Console and better Google Business Profile visibility, followed over several months by rising positions and more clicks from search. Many keywords may begin reaching the top 20 within 4 to 8 months, with some moving into the top 10. These are industry-typical ranges, not guarantees, and results vary by market, competition and practice. Our monthly reports track impressions, clicks, ranking positions and Google Business Profile metrics so you can see the trend yourself.
How should I think about SEO as an investment?
Weigh it against what a new patient is worth to your practice over the years they stay, using your own numbers. The Growth Partnership at $997/mo costs roughly $11,964 per year. We don't promise specific patient volumes or any return; anyone who does is guessing. The honest approach is to plug your own numbers into our Marketing ROI Calculator at /calculator/ and decide what makes sense for your practice.
What's the total long-term cost?
Website Diagnostic: $297 one-time (credited toward any build within 14 days). Website Foundation: $2,790 one-time through Oct 15 (regularly $2,990), owned; extra pages beyond the included 8 are $175 each if needed. Growth Website: $4,997 one-time, owned. Specialist Authority sites: from $7,500, custom-quoted. The Growth Partnership (monthly) runs Essentials $497/mo ($5,964/yr) · Growth $997/mo ($11,964/yr) · Accelerator $1,997/mo. Month-to-month, cancel anytime with 30 days' notice. No annual contracts or auto-renewals; any one-time setup work, if it applies, is scoped and quoted upfront before you commit.
Not Sure Which Tier Fits Your Practice?
Book a free 15-min call. We'll review your current site, technical SEO, Google Business Profile, and local visibility, then recommend the right path.
Prefer to talk now? Call or text (403) 404-6153. Need a different day? Email support@dentx.ca.