Building the Online Foundation for Embrace Orthodontics Manitoba
Embrace Orthodontics Manitoba is an orthodontic practice in Winnipeg and Portage la Prairie led by Dr. Nicole Bailey, providing specialist orthodontic care for children, teens and adults. Dentx designed and built the practice's website as part of establishing its online presence and creating a foundation for continued growth.
Nicole's experience
Opening a new practice comes with a long list of decisions, and the website was one I did not have to worry about.
The Dentx team took the time to understand our practice and built a website that reflects who we are and how we care for our patients.
It is easy for our team to update, and it gives us a strong foundation to grow.
- Pages built
- 13
- Locations
- 2
- Kids, teens & adults
- All ages
- Launched
- Sept 2026
The Challenge
Embrace Orthodontics Manitoba was a new orthodontic practice, and it needed more than a basic informational website.
Because the practice was building its online presence from the ground up, the website had to earn trust on its own and give future SEO work a strong technical and content foundation. The goals were to:
- Introduce a new practice and the orthodontist behind it
- Explain treatment clearly to parents, teens and adults
- Build trust before a patient has ever visited
- Show what happens at the first visit
- Make booking a consultation the obvious next step
- Give search engines a clear, well-structured site from day one
Our Approach
Six steps, from understanding the practice to measuring what changes.
Understand the practice
The services, the patient groups, the two locations and how Dr. Bailey wants patients to feel.
Map the patient journey
Parents, teens and adults arrive with different questions, so each group gets its own path.
Build the website architecture
Dedicated pages for each treatment, for new patients and for booking, linked so no visitor hits a dead end.
Build the content foundation
Useful treatment and patient information in place of generic marketing copy.
Build the SEO foundation
Structure the site so search engines can understand the practice, its services, its locations and its content.
Measure and improve
Record the starting point, then track search visibility, organic traffic and website activity over time.
Designed Around the Patient Journey
Orthodontic treatment is an important decision, and different patients arrive with different questions. Each page answers one of them.
Kids & Teens
Written for the parent doing the research
For children and teens, it is often a parent doing the research. This page separates early care for children from treatment for teens, and explains the recommendation that a child's first orthodontic evaluation happen around age 7, so a parent knows when to book and why.
Clear Aligners
One page per treatment, with its own answers
Braces and clear aligners each have a dedicated page. The clear aligners page leads with what the treatment is, then answers the common questions on the same page, with a consultation button in view.
New Patients
The first visit, explained step by step
Five steps, from arrival to a clear treatment plan, including a step on options and cost. Knowing what happens at the first appointment makes it easier for a new patient to book one.
Inside the Embrace Website
More of the pages we built. Click any screenshot to see it full size. The site also covers adult treatment, insurance and benefits, and a smile gallery.
What We Built
- A custom orthodontic website
- Patient-focused treatment pages
- Dedicated Kids & Teens and Adult pathways
- Braces and Clear Aligners content
- New Patient information
- Doctor and practice information
- Clear consultation calls-to-action
- Local SEO foundations
- Search-friendly website structure
- Mobile-friendly presentation
The SEO Foundation
Checked on the live site in September 2026, page by page:
- All 13 pages load, and each has its own title and meta description
- Location-specific page titles, such as "Braces in Winnipeg, MB"
- One main heading on every page
- A canonical link on every page pointing to itself
- Orthodontic practice structured data on every page, with doctor details on Meet the Doctor and FAQ data on the FAQ page
- Breadcrumb structured data on every inner page
- An XML sitemap listing all 13 pages, referenced from robots.txt
- HTTPS, with the http address redirecting to it
- A mobile-ready layout on every page
Meet the Practice
Dr. Nicole Bailey
Orthodontist / Owner
D.M.D., B.Sc. Dent., M.Dent. (Orthodontics & Dentofacial Orthopedics)
Born and raised in Winnipeg, Dr. Nicole Bailey is a specialist in orthodontics who is passionate about creating healthy, confident smiles for patients of all ages. She believes orthodontic care should feel personalized, positive, and stress-free, taking the time to understand each patient's goals and make their treatment experience one they can feel good about.
Embrace Orthodontics Manitoba sees patients in Winnipeg and Portage la Prairie, offers free consultations and interest-free payment plans, and no referral is needed.
Continuing the Work
The website is the beginning rather than the end of the project. Dentx is providing SEO support to Embrace Orthodontics Manitoba.
We continue working on the website's search foundation, content and local SEO while monitoring measurable indicators such as search visibility, rankings, organic traffic and other meaningful website activity where reliable data is available.
Because Embrace is building its online presence from the ground up, we are letting the actual data show what changes.
Starting point
Recorded in September 2026, at launch, starting with the technical checks above. Search visibility and website activity are measured from this point forward.
Results
Published here once there is enough real data to show a trend. No projections and no estimates.
Explore the Embrace Website
See the full site, or book a free consultation with Embrace Orthodontics Manitoba in Winnipeg or Portage la Prairie.
Opening or growing an orthodontic practice?
See what Dentx could build for your practice. We build orthodontic websites around how patients and referring dentists actually find and choose a practice.