Building the Online Foundation for Embrace Orthodontics Manitoba
Embrace Orthodontics Manitoba is an orthodontic practice in Winnipeg and Portage la Prairie led by Dr. Nicole Bailey, providing specialist orthodontic care for children, teens and adults. Dentx designed and built the practice's website as part of establishing its online presence and creating a foundation for continued growth.
Dr. Nicole Bailey
Orthodontist / Owner
D.M.D., B.Sc. Dent., M.Dent. (Orthodontics & Dentofacial Orthopedics)
Born and raised in Winnipeg, Dr. Nicole Bailey is a specialist in orthodontics who is passionate about creating healthy, confident smiles for patients of all ages. She believes orthodontic care should feel personalized, positive, and stress-free, taking the time to understand each patient's goals and make their treatment experience one they can feel good about.
Embrace Orthodontics Manitoba sees patients in Winnipeg and Portage la Prairie, offers free consultations and interest-free payment plans, and no referral is needed.
Nicole's experience
Working with Dentx has been fantastic, and I would only have positive things to say about the process.
5 stars!
This is one page from the website Dentx designed and built specifically for Embrace Orthodontics Manitoba. It represents only a small part of a complete, purpose-built digital platform operating entirely under the clinic's own domain. This is not a template, not a rented website, not WordPress, and not Wix. Every page, treatment section, patient resource, booking experience, and feature was designed specifically around the practice, its patients, and its long-term growth objectives.
The website also includes a powerful, dedicated Backend Admin system that gives the practice team direct control over its content, from treatment pages and FAQs to team profiles, the smile gallery and site settings, with every change saved as a version that can be restored. It makes day-to-day management simple and efficient.
Most importantly, Dentx takes a different approach from much of the dental marketing industry. We do not believe practices should be forced into template websites that look like every other clinic in town, nor do we believe in relying on paid advertising before building a strong organic foundation. Instead, we focus on creating custom digital platforms supported by technical SEO, patient-focused content, search visibility, and long-term ownership. The result is a website that the practice fully owns and controls: a custom digital asset built to support patient growth, strengthen the brand, and deliver value for years to come.
Opening or growing an orthodontic practice?
See what Dentx could build for your practice. We build orthodontic websites around how patients and referring dentists actually find and choose a practice.