Privacy Policy

1. Introduction

Dentx ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (dentx.ca) or use our services.

This policy is designed to comply with applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA), as well as applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) where applicable.

2. Information We Collect

We collect the following types of information:

Information You Provide Directly:

• Contact Information: Name, email address, phone number
• Business Information: Practice name, website URL, services of interest
• Communication Data: Messages, inquiries, and correspondence you send us
• KPI Calculator Data: Practice metrics you input into our KPI calculator tool
• Payment Information: Billing details for services (processed securely via third-party providers)

Information Collected Automatically:

• Device Information: Browser type, operating system, device type, screen resolution
• Usage Data: Pages visited, time spent on pages, click patterns, referring websites
• Network Information: IP address, approximate geographic location (city/region level)
• Cookies and Tracking: Data collected through cookies and similar technologies

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: When you submit forms or opt-in to communications
• Contractual Necessity: To provide services you have requested
• Legitimate Interests: To improve our services, prevent fraud, and ensure security
• Legal Obligations: To comply with applicable laws and regulations

4. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Process and deliver marketing services for your dental practice
• Send you information about our services (with your consent)
• Improve our website, tools, and services
• Analyze usage patterns and optimize user experience
• Protect against fraud, unauthorized access, and security threats
• Comply with legal obligations and enforce our terms
• Generate anonymized, aggregated statistics for research purposes

5. Third-Party Services We Use

We use the following third-party services that may collect or process your data:

6. Information Sharing

We do not sell, rent, or trade your personal information to third parties for monetary consideration.

We may share your information with:

• Service Providers: Third parties who help us operate our business (as listed above)
• Legal Requirements: When required by law, court order, or governmental authority
• Protection of Rights: To protect our rights, property, safety, or that of others
• Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets
• With Your Consent: When you have given explicit permission

7. Data Retention

We retain your personal information for the following periods:

• Contact Form Submissions: 3 years from submission date
• KPI Calculator Data: 3 years from submission date
• Client Service Records: 7 years after service relationship ends (for legal/tax purposes)
• Website Analytics: 26 months (Google Analytics default)
• Marketing Communications: Until you unsubscribe, plus 30 days

After these periods, data is securely deleted or anonymized. You may request earlier deletion by contacting us.

8. Data Security

We implement reasonable security measures to protect your information, including:

• SSL/TLS encryption for all data transmitted to and from our website
• Secure cloud infrastructure (Google Firebase) with industry-standard security
• Access controls limiting who can view personal information
• Regular security assessments and updates
• Secure form processing through Web3Forms

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data. You transmit information at your own risk.

9. Data Breach Notification

In the event of a data breach that poses a real risk of significant harm, we will notify affected individuals and relevant authorities as required by applicable law (including PIPEDA and PIPA breach notification requirements). Notification will be made as soon as feasible after discovering the breach, and will include information about the nature of the breach, steps we are taking, and recommended actions you can take to protect yourself.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our third-party service providers operate. These countries may have different data protection laws than your country.

By using our services, you consent to the transfer of your information to these countries. We ensure that any transfers comply with applicable data protection laws and that appropriate safeguards are in place.

11. Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a structured, machine-readable format
• Opt-Out: Unsubscribe from marketing communications at any time
• Withdraw Consent: Withdraw previously given consent for data processing
• Restriction: Request restriction of processing in certain circumstances
• Object: Object to processing based on legitimate interests

To exercise these rights, contact us at support@dentx.ca. We will respond within 30 days (or 45 days for CCPA requests).

12. Rights for Canadian Residents

Under PIPEDA and Alberta's PIPA, Canadian residents have specific rights regarding their personal information:

• Consent: We will obtain your consent before collecting, using, or disclosing your personal information, except where permitted by law
• Access: You have the right to access your personal information held by us upon request
• Accuracy: You may request correction of your personal information if it is inaccurate
• Withdrawal: You may withdraw consent at any time, subject to legal or contractual restrictions
• Complaints: You may file a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

Privacy Commissioner of Canada: www.priv.gc.ca

Alberta Privacy Commissioner: www.oipc.ab.ca

13. Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the sources, purposes, and third parties with whom we share it
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions
• Right to Correct: You may request correction of inaccurate personal information
• Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information. Note: We do not sell personal information.
• Right to Limit Use of Sensitive Information: You may limit the use of sensitive personal information to certain purposes
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at support@dentx.ca. We will respond to verifiable requests within 45 days.

14. Do Not Sell My Personal Information

Dentx does not sell, rent, or trade your personal information to third parties for monetary or other valuable consideration. We do not engage in the "sale" or "sharing" of personal information as defined by the CCPA/CPRA. We only share data with service providers necessary to operate our business, as described in this policy.

15. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience. Types of cookies we use:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our site (Google Analytics)
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

Google Analytics Opt-Out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

16. Automated Decision Making

We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you. Our KPI calculator and marketing recommendations are tools to assist decision-making, not automated systems that make binding decisions about you.

17. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of these websites. We encourage you to read their privacy policies before providing any personal information.

18. Children's Privacy

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

19. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also notify you by email. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

20. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict of law principles.

22. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

We aim to respond to all privacy inquiries within 30 days.