Marketing ROI Calculator
Estimate the potential return on your dental marketing investment. Adjust the sliders to match your practice.
Your Practice
Typical range: $30-80 for dental leads
Net profit after overhead. Typical: 20-40%
Default values based on dental industry averages (ADA HPI, Dental Economics surveys). Actual results vary significantly by market, specialty, and practice maturity.
Estimated Results
See Your ROI Estimate
Adjust the sliders on the left, then click below to view your personalized results.
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How We Calculate These Estimates
Cost Per Lead
The cost per lead varies by market and channel. SEO leads are typically cheaper ($20-40), PPC leads cost more ($50-100+). We default to $50 as a blended average.
Conversion Rate
The conversion rate (leads to patients) varies widely. Industry average is 3-8%; we default to 5% as a conservative median. Practices with excellent follow-up systems can achieve 15-25%.
Patient Lifetime Value
We default to $600 as a conservative first-year value for a general practice patient (2-3 visits at $200-300 each). Patients who stay multiple years have higher lifetime value, but first-year ROI should use first-year revenue only.