Orthodontist Marketing
Attract more Invisalign, braces, and clear aligner patients with marketing strategies designed specifically for orthodontic practices. Target teens, parents, and adults seeking straighter smiles.
Who We Target for Orthodontists
Understanding your patient demographics is key to effective orthodontic marketing.
Parents of Teens (13-17)
45%Primary decision makers for teen orthodontics
Young Adults (18-34)
35%Invisalign & clear aligner seekers
Adults (35-55)
15%Late-stage orthodontic patients
Seniors (55+)
5%Cosmetic & health-driven cases
Our Orthodontist Marketing Services
Comprehensive marketing strategies for Invisalign, braces, and clear aligner practices.
Invisalign & Clear Aligner Marketing
Target adults seeking discreet teeth straightening with Invisalign-specific campaigns that highlight convenience and aesthetics.
- Adult Invisalign campaigns
- Before/after showcases
- Virtual consultation promotion
- Invisalign vs braces content
- Professional demographic targeting
- Instagram & social campaigns
Teen & Parent Marketing
Reach parents researching braces for their teens with educational content and trust-building campaigns.
- Parent-focused messaging
- School-year timing campaigns
- Payment plan promotion
- Teen lifestyle content
- Back-to-school campaigns
- Family testimonials
Orthodontic SEO
Rank #1 for 'orthodontist near me' and 'braces cost' with comprehensive local SEO strategies.
- Local keyword optimization
- Google Business Profile
- Treatment page content
- FAQ schema markup
- Review generation
- Citation building
Social Media for Orthodontists
Build your brand on Instagram and TikTok where teens and young adults spend their time.
- Smile transformation posts
- Patient journey content
- Behind-the-scenes videos
- TikTok trends
- Influencer partnerships
- User-generated content
Orthodontist Marketing FAQ
How is orthodontist marketing different from general dental marketing?
Orthodontic marketing requires targeting two distinct audiences: parents (who make decisions for teens) and adults (who seek treatment for themselves). The treatment cycle is also longer (18-24 months), meaning patient relationships and referrals are crucial. We create separate campaigns for teen braces and adult Invisalign with appropriate messaging for each.
What's the best way to market Invisalign?
Invisalign marketing should focus on: 1) Before/after transformations on Instagram, 2) Google Ads targeting 'invisalign near me' and 'clear aligners', 3) Content comparing Invisalign vs traditional braces, 4) Targeting professionals aged 25-45 who want discreet treatment, 5) Virtual consultation offers to lower the barrier to starting.
How much should an orthodontist spend on marketing?
Most orthodontic practices should invest $3,000-$10,000/month on marketing. With average case values of $5,000-$8,000, even a few new patients per month deliver strong ROI. New practices may need to invest more initially to build awareness, while established practices can focus on reputation and referral marketing.
How do I market to parents for teen braces?
Parent marketing requires: 1) Educational content about when to start treatment, 2) Clear pricing and payment plan information, 3) School-year timing (back-to-school campaigns), 4) Testimonials from other parents, 5) Emphasis on your experience with teens, 6) Convenient scheduling messaging for busy families.
Should I focus on Google Ads or social media?
Both, but for different purposes. Google Ads captures high-intent searches ('orthodontist near me', 'braces cost')—these are people ready to book. Social media (Instagram, TikTok) builds brand awareness and showcases results—important for the visual nature of orthodontics. We recommend 60% budget on Google Ads, 40% on social for most practices.
Ready to Grow Your Orthodontic Practice?
Get a free marketing audit and discover how to attract more Invisalign and braces patients.