Dental Fee Benchmarking Tool
Compare your fees to regional market rates. See if you're leaving money on the table or pricing yourself out of the market.
Regional Adjustment
0%
vs. national average
Diagnostic Procedures
Enter your fees to compare against market rates for Other Urban Areas
Periodic Oral Evaluation
Established patient exam
Low
$35
Average
$55
High
$85
Comprehensive Oral Evaluation
New patient exam
Low
$65
Average
$95
High
$150
Full Mouth X-Rays
Low
$100
Average
$150
High
$250
Periapical X-Ray (First)
Low
$20
Average
$35
High
$55
Periapical X-Ray (Additional)
Low
$15
Average
$30
High
$45
Bitewings (4 Films)
Low
$50
Average
$75
High
$120
Panoramic X-Ray
Low
$80
Average
$130
High
$200
Consultation
Low
$75
Average
$125
High
$200
Understanding Dental Fee Benchmarks
What Are UCR Fees?
UCR stands for Usual, Customary, and Reasonable. These are the fees that dentists in your geographic area typically charge for specific procedures. Insurance companies use UCR data to determine reimbursement rates.
- Usual: What you typically charge
- Customary: What others in your area charge
- Reasonable: Adjusted for complexity
Why Fees Vary By Region
Dental fees vary significantly based on location due to differences in:
- • Cost of living and overhead
- • Local competition levels
- • Average household income
- • Insurance reimbursement rates
- • Supply of dentists vs. demand
Signs You're Undercharging
- • Fees haven't been updated in 2+ years
- • You're 20%+ below market average
- • Patients never question your prices
- • You're always fully booked
- • Profit margins are declining
How to Raise Fees
- • Increase gradually (5-10% annually)
- • Focus on new patients first
- • Train staff on value communication
- • Improve perceived value (experience, tech)
- • Update fee schedule each January
Want Help Optimizing Your Fee Schedule?
Our dental marketing specialists can help you communicate value, attract patients willing to pay fair fees, and grow your practice profitably.
Disclaimer: Fee data is based on industry research and averages from multiple sources including dental associations, insurance data, and market surveys. Actual fees in your area may vary. This tool is for informational purposes only and should not replace professional financial advice. Regional adjustments are approximations based on cost-of-living indices and market data. Data sources include FAIR Health, dental association surveys, and industry publications.